Free tool
Website brief builder
Not sure how to explain what you want to a web designer? This tool walks you through the right questions. In 5 minutes you'll have a professional brief you can send to anyone — including me.
Step 1 of 5
Tell me about your business
The basics. This helps any designer understand who they're building for.
Why you need a website brief
A website brief is simply a document that tells a web designer what you need. Without one, you end up in a cycle of vague conversations, misunderstood requirements, and projects that go over budget because nobody agreed on the scope upfront.
A good brief covers your business background, the purpose of the site, who it's for, what pages and features you need, your design preferences, whether you have content ready, and your budget and timeline. That's exactly what this tool helps you put together.
The brief you create here is yours to keep. Send it to me, send it to another designer, or use it to compare quotes. Having a clear brief means you'll get more accurate pricing and fewer surprises during the project.
Common questions
What is a website brief?
A website brief is a document that outlines what you need from a website project. It covers your business, goals, target audience, required pages and features, design preferences, content situation, budget, and timeline. It gives a web designer everything they need to provide an accurate quote.
Do I need a brief before contacting a web designer?
You don't strictly need one, but it makes everything easier. Without a brief, the designer has to guess what you want, which leads to misaligned expectations and scope changes. A brief saves both of you time and usually results in a more accurate quote.
What if I don't know the answers to some questions?
That's completely normal. Fill in what you can and leave the rest. Even a partial brief is more useful than no brief at all. A good designer will help you figure out the gaps during the discovery process.
Can I use this brief with any web designer?
Yes. The brief this tool generates is designer-agnostic — it covers the universal questions any web professional needs answered. Send it to as many designers as you like to compare approaches and pricing.