Free tool
Do I actually need a new website?
Most agencies will tell you yes because that's how they make money. This quiz gives you an honest answer. 10 questions, 2 minutes, and you'll know whether you need a rebuild, some targeted fixes, or nothing at all.
Question 1 of 10
How old is your current website?
How to tell if your website needs replacing
The average website lifespan is around 2 years and 4 months, according to a 2025 study by Orbit Media Studios. That doesn't mean every site needs rebuilding that often — a well-built site can last 5+ years. But it does mean that if your site is 3–4 years old and hasn't been touched, it's likely falling behind.
The biggest warning signs are poor mobile experience (over half of UK web traffic is now mobile), slow loading speeds (40% of visitors leave after 3 seconds), missing HTTPS security (over 92% of top sites now use it), and content that no longer matches what your business actually does.
Not every problem needs a full rebuild. Sometimes fixing speed, security, and mobile responsiveness on your existing site is the smarter and cheaper option. That's what this quiz helps you work out.
Common questions
How often should a website be redesigned?
The average website lifespan is 2 years and 4 months (Orbit Media Studios, 2025). Industry guidance suggests reviewing every 2–3 years, though a high-quality build can last 5+ years if maintained properly. The real question isn't how old your site is — it's whether it still works for your business and your customers.
Is a slow website really costing me customers?
Yes. Studies consistently show that 40% of visitors leave if a page takes more than 3 seconds to load, and conversion rates drop by roughly 4.4% per additional second (Huckabuy, 2025). Google also uses page speed as a ranking factor, so a slow site hurts both conversions and your visibility in search results.
Does my website need HTTPS?
In 2026, yes. Over 92% of the top 100,000 websites use HTTPS by default (W3Techs, January 2026), and Google Chrome is moving to HTTPS-First mode. Without it, browsers show a 'Not Secure' warning that destroys trust. The good news: SSL certificates are free via Let's Encrypt and included with most modern hosting.
Can I fix my existing website instead of rebuilding?
Often, yes. If the underlying platform and structure are sound, targeted fixes (speed optimisation, mobile improvements, security updates, content refresh) can be more cost-effective than starting over. A Website Rescue session at £40/hour is designed for exactly this situation.